• The Watercooler Effect Rumor Psychology The Watercooler Effect Rumorologia

Litigation Support & Expert Witness

Litigation Support & Expert Witness

Services

Professor DiFonzo has provided consultation, litigation support, and expert (deposition and trial) testimony on:

  • Effects of rumors on tangible (e.g., sales) and intangible (e.g., reputation) assets
  • How rumors spread
  • Why people spread rumors
  • Where they spread
  • Why people believe rumors
  • How accurate rumors are
  • How rumors should be effectively prevented
  • The adequacy of refutation efforts

Cases

  • Expert witness for the City of Los Angeles on the topic of workplace rumors: Corina Smith vs. City of Los Angeles et al.
  • Expert witness for the Procter & Gamble Corporation on the topic of rumors about Satanism and products: Procter & Gamble vs. Amway Corporation et al.
  • Expert witness for the Procter & Gamble Corporation on the topic of rumors about Satanism and products: Amway Corporation vs. Procter & Gamble
  • Expert witness for the Procter & Gamble Corporation on the topic of rumors about Satanism: Procter & Gamble vs. Randy L. Haugen et al.

Press Reports

Procter & Gamble Cases

City of Los Angeles

  • McGreevy, P. (2007, January 23). “Parks supports suit against police; The councilman and ex-chief acts on behalf of an LAPD lieutenant who alleges that she was denied a promotion because of a false rumor.” Los Angeles Times, Los Angeles. P. B3.
  • “Judge Dismisses LAPD Officer’s Suit Against City On Technicality.” (2008, March 25). KNBC.com. Los Angeles.
  • “Judge affirms dismissal of LAPD officer’s suit.” (2008, April 25). DailyBreeze.com.

Contact Nicholas DiFonzo